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Stack of custom embroidered G West Customs hats

RETAIL CUSTOM BUILDS

Built for the end customer.

Panel count, crown height, fabric, brim shape, eyelets, closure, stitching, tags, logo placement. You specify it, we build it. Nothing is a default.

  • MINIMUM 50 HATS
  • TURNAROUND 45-60 DAYS
  • BASE PRICE QUOTED PER ORDER
  • HOUSE MODELS 8

Two ways to start

Design from scratch, or start from something you've seen.

Either way, your order runs on the same 20-field build sheet. Come in with a blank canvas or a photo of a hat you've seen. We'll lock every detail down before production.

Blank canvas

From scratch

Start with no preset. You choose form, fabric, brim, closure, panels, stitching, eyelets, rope, tags, logo placement, and quantity.

  • Any shape, profile, or panel count
  • Your choice of fabric, color, and closure
  • Front, side, and rear logo placement

Reference style

From a reference

Point to a style you've seen, send a photo, or pick one of the house models below and tell us what to change.

  • Send a photo or name a hat you've seen
  • Pick a house style and modify panels, fabric, brim, or logo
  • We'll translate it into the spec sheet and confirm every change

House models to build on.

MODEL LIBRARY01 / 08
  • STYLE IMAGE · 4:3 · The Wrangler

    The Wrangler

    Foam trucker, mid profile, mesh back, snap closure.

    CONSTRUCTION
    FOAM TRUCKER
    PROFILE
    MID
    BACK
    MESH
    CLOSURE
    SNAPBACK
  • STYLE IMAGE · 4:3 · The Classic

    The Classic

    100% cotton trucker, structured, snap closure.

    CONSTRUCTION
    100% COTTON
    PROFILE
    STRUCTURED
    BACK
    SOLID
    CLOSURE
    SNAPBACK
  • STYLE IMAGE · 4:3 · The Maverick

    The Maverick

    Athletic material, performance fit, snap closure.

    CONSTRUCTION
    PERFORMANCE
    PROFILE
    ATHLETIC FIT
    BACK
    SOLID
    CLOSURE
    SNAPBACK
  • GW-101 white waterproof rope cap with laser-cut vents

    GW-101

    5-panel structured waterproof cap with laser-cut vent holes and a rope. Front and side logo included.

    PANELS
    5
    PROFILE
    STRUCTURED
    FABRIC
    WATERPROOF
    VENTS
    LASER-CUT
    ROPE
    YES
    LOGOS
    FRONT + SIDE
  • GW-102 navy waterproof cap with laser-cut vents

    GW-102

    5-panel structured waterproof cap with laser-cut vent holes, no rope. Front and side logo included.

    PANELS
    5
    PROFILE
    STRUCTURED
    FABRIC
    WATERPROOF
    VENTS
    LASER-CUT
    ROPE
    NO
    LOGOS
    FRONT + SIDE
  • GW-201 white structured waterproof cap with laser-cut vents

    GW-201

    6-panel structured waterproof cap with laser-cut vent holes, no rope. Front and side logo included.

    PANELS
    6
    PROFILE
    STRUCTURED
    FABRIC
    WATERPROOF
    VENTS
    LASER-CUT
    ROPE
    NO
    LOGOS
    FRONT + SIDE
  • GW-202 white unstructured waterproof cap with laser-cut vents

    GW-202

    6-panel unstructured waterproof cap with laser-cut vent holes, no rope. Front and side logo included.

    PANELS
    6
    PROFILE
    UNSTRUCTURED
    FABRIC
    WATERPROOF
    VENTS
    LASER-CUT
    ROPE
    NO
    LOGOS
    FRONT + SIDE
  • GW-701 white structured waterproof visor

    GW-701

    Structured waterproof visor. Front and side logo included.

    STYLE
    VISOR
    PROFILE
    STRUCTURED
    FABRIC
    WATERPROOF
    LOGOS
    FRONT + SIDE

Every model in the house library can be built retail or wholesale. Run it identical, or change color, fabric, closure, and decoration. Every GW model comes with a front and side logo. Reference the model name when you order. More models get added as they're built.

White-labeling is an optional add-on for a fee: inner tape, inner tag, and closure tag can carry your branding instead of ours.

The build sheet

Twenty fields. All yours.

  • FORM/SHAPE
  • SIZE
  • FABRIC
  • LOGO FRONT
  • LOGO R SIDE
  • LOGO L SIDE
  • FRONT PANEL COLOR
  • BRIM
  • BACK PANEL
  • ROPE
  • SWEATBAND
  • TAG SWEATBAND
  • INNER TAPE
  • EYELETS
  • BUTTON
  • STITCH COLOR
  • STITCH LINES
  • CLOSURE
  • TAG CLOSURE
  • QUANTITY

Every one of these gets written down and approved by you before anything goes into production.

Custom-line add-ons.

Rope
Side embroidery, per side
Patches: rubber, leather, embroidered, woven
Inner tape
Inner tag
Closure tag

Every new logo requires a digitizing fee. The fee is waived on reorders using the same approved file. Base hat price is quoted per order.

What 45 to 60 days looks like.

  1. DAY 0

    Spec approved

  2. DAY 7-21

    Sample or proof

  3. DAY 21-50

    Production run

  4. DAY 45-60

    Delivered

Need it faster, or ordering fewer than 50? Stock builds start at 12 hats and ship in 2-6 weeks.

Start your custom build.

Send us the shape, the fabric, and the logo placement. We'll come back with a spec sheet and a quote.